How Can Marketing Plan Software Help Your Business?
Omnichannel campaign planning
Stay on top of your omnichannel campaigns with our interactive marketing calendar. Create individual views using filters, grouping options, and colors, and bookmark them for later. Use hierarchies to keep things organized and drill down your calendar to see details, such as briefs.
Access, rights and permissions
Create hierarchies and manage access rights and permissions for both internal and external users. Define roles, rights and permissions tailored to your needs. Customize visibility for sensitive data and projects, safeguarding your marketing strategy while safely sharing information across departments or external partners.
Advanced naming conventions
Create naming convention concatenations linking together campaign briefs, channels, and action details to ensure your team and external agencies are all on the same page. A structured naming framework reduces errors and simplifies campaign tracking across platforms.
Custom templates for media plan imports and exports
Create custom import and export templates to easily exchange media plans with your agencies. Save time by standardizing formats for consistent data handling. Enable smooth data integration with external tools, improving efficiency and accuracy in managing marketing budgets and plans.
Fast Fact
Marmind streamlines media plan management with custom templates for imports and exports.
Many corporate marketers out there believe managing dozens of spreadsheets is just part of the job. It doesn’t have to be like that. Marmind helps you reduce spreadsheet overload, plan omnichannel campaigns more efficiently and keep a better handle on all your marketing activities.
Eliminate Spreadsheets From Your Marketing Plan
Watch our video to find out how Marmind Marketing Planning software helps improve and simplify the whole planning and collaboration process.
Book a Demo of Marmind Marketing Plan Software
Get a free demo and see Marmind in action. Pick a day that suits you best to discover available time slots.
Would you like to speak to someone before booking your demo? Get in touch with Paul and he’ll be more than happy to answer all your questions.
Paul Polak
Chief Commercial Officer (CCO)
+43 (0) 676 67 12 599
p.polak@marmind.com
Streamline Marketing Strategy Development
Streamline your strategy development by using our marketing plan tool to combine campaign planning, budgeting and KPI tracking in one place. Create detailed marketing plans that support overall business objectives, while centralizing all aspects of your strategy, budgets, and workflows in one united platform. This makes it easier for you to evaluate and refine your strategies.
Improve Campaign Efficiency
Automate and optimize workflows, saving time on repetitive tasks. Marmind marketing planning tools also enable you to track campaign budgets and spending in real time, ensuring every penny is well spent. The platform’s AI-driven insights help enhance targeting, allowing you to switch resources to high-performing channels for a better return on investment.
Enhance Decision-Making with Data Insights
Access detailed performance metrics across all your campaigns. Marmind marketing plan software uses predictive analytics to highlight trends and opportunities, giving you the edge over your competition. Data is presented using intuitive dashboards and reports, making it easier for all stakeholders to understand how well your activities are working.
Ensure All Your Activities Are Aligned
Our marketing plan tools enable you to share information and updates across teams in real time. You can assign tasks, set deadlines, and track progress efficiently, ensuring everyone stays on the same page. By aligning marketing strategies with broader company goals, Marmind makes it easy for all departments to pull together, working toward common objectives.
Tips for Getting the Most Out of Our Marketing Planning Tools
1. Replace cumbersome spreadsheets
Create one central marketing plan instead of loads of unwieldy spreadsheets. Whether you’re dealing with a high-level corporate marketing plan or a detailed media plan, Marmind lets you manage all your plans in one place.
Use filters, grouping options, and colors to create different views and bookmark them for later. Share bookmarks with your team members to keep everyone up to speed.
2. Standardize creative briefs
Stop using PowerPoint slides for creative briefs and transition to a central platform that allows you to create brief templates. This way, you will speed up the briefing process and ensure that briefs are standardized.
Once you are ready to present your new campaign to the board, you can easily export your briefs.
3. Set up naming conventions
Create naming conventions for campaign categories, channels, formats, and even line items. This will help you find exactly what you’re looking for.
Exchange media plans with agencies without having to worry about information going missing. Use unique identifiers to create a closed-loop process for planning and result analysis.
There are countless campaign planning tools out there. But Marmind offers much more than that: It allows me to plan budgets, draw up and distribute to-do lists, manage approvals… To a certain extent, Marmind covers the entire marketing cycle.
Nicola Raebiger
Head of CLM Campaign Planning, Groupe Mutuel
“Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.”
- Markus Widmer
Team Lead Customer Experience, Mondi Group
Buyer's Guide
How to Choose Marketing Resource Management Software for Your Business
Marmind software can help streamline the marketing process and free up valuable time for your team to focus on other important things like promoting business growth. But not all MRM solutions are created equal and selecting the most effective one can be difficult.
We’ll guide you through the process of selecting the right software for your business. But before we dive into the details, we’ll explain what MRM is and how it can benefit your business.
Your trusted partner for Marketing Resource Management
