The Marmind Podcast - with Andy Culligan

Lukas tells us about his work in partnership marketing at Personio and explains how successful partnerships can unlock huge growth opportunities for brands.

Mads shares his insights into the complexities of managing a global supply chain and the importance of maintaining brand consistency across various markets.

We discuss how AI tools are transforming marketing – from transcribing podcasts and generating content through to helping marketers analyze data more efficiently and predicting trends.

In this episode of the Masters of Marketing podcast, we’re joined by Markus Widmer from digital marketing agency e-dialog.

Helen explains why the introduction of Marmind was an essential step for Springer Nature, and shares her experience of implementing this change effectively at different levels.

Brandi explains how predictable revenue can be achieved by optimizing mid-funnel marketing strategies, effectively linking marketing and sales.

Barry talks about why differentiation is key to a brand’s success – and explains why it should not be equated with superiority, but rather the unique qualities or features of a brand that need to be highlighted and celebrated.

Corey discusses the benefits of specializing, the importance of having a well-documented marketing plan, and the necessity of viewing marketing as an investment rather than an expense.

In this episode we chat with Luis Sousa, co-founder of The AI Break newsletter, about the rapid evolution of AI tools – and the challenges and opportunities of using them in marketing.