Marmind

Features of Marmind Marketing Workflows and Automation

Visual workflow designer

Build custom workflows easily with a visual workflow modeling tool. Design and customize them using the drag-and-drop interface that lets you tailor processes to suit the specific needs of your team. With out-of-the-box triggers and templates, you can quickly start building workflows for things like campaign approvals or task assignments, simplifying once complex processes.

Automated marketing workflows based on custom processes

Use pre-defined workflow templates, including built-in workflow steps to streamline your marketing processes. Automation minimizes manual work, reduces errors, and ensures consistency across your projects. By taking care of monotonous and repetitive steps automatically, your team can focus on higher-value tasks.

Manual workflows based on status changes

Manual workflows give you the control to adapt your processes to suit your business needs, helping you reduce irritating bottlenecks. Manage campaigns, actions, and tasks based on status changes, transitions, and comments to streamline your internal processes. Easily move tasks from one stage to another while keeping key stakeholders updated with latest developments.

Workflow Connector

Integrate Marmind seamlessly with other systems using the powerful Workflow Connector. Build workflows that span multiple platforms, connecting tools like CRM, analytics, or file-sharing solutions to create a joined-up ecosystem. Triggers and automated actions enable you to manage tasks, files, and customer data across different systems without duplication.

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Marmind

Marmind streamlines error-prone processes into automated marketing workflows to enable your team to focus on what really matters.

Work with our experts and our marketing workflow software to scrutinize and streamline your current processes, eliminating inefficiencies and boosting productivity.

Book a Demo

Get a free demo and see Marmind Marketing Management Software in action. Pick a day that suits you best to discover available time slots.

Would you like to speak to someone before booking your demo? Get in touch with Paul and he’ll be more than happy to answer all your questions.

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Paul Polak

Chief Sales Officer (CSO)

+43 (0) 676 67 12 599

p.polak@marmind.com

Benefits of Marmind Marketing Workflow Software

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Eliminate Cumbersome Processes From Your Marketing

Watch the video and discover how easily you can build workflows in Marmind to manage your processes more effectively. Marmind is a Marketing Resource Management platform that allows you to plan, budget, and track campaigns in one place with must-have features, including a visual workflow designer.

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Manage Approvals Effectively with Marketing Workflow Tools

Manage complex approval processes more efficiently, increasing accountability and transparency. Build custom approval workflows for everything from marketing campaigns to product launches and campaign budgets. Assign workflow steps to the right people and make sure assets are approved the same way every time.

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Collaborate on Content Using Marketing Workflows

Manage, review, and approve content creation using pre-defined workflows and create custom workflows based on different content types. You can give external contributors access to selected areas and manage permissions based on their roles to allow key stakeholders to work on the same platform, using the same processes.

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Marketing Workflow Management Across Applications

Use Marmind as a central hub to manage all marketing workflows across other applications. Set up a workflow that sends approved digital assets to your DAM system. Send marketing emails to your automation platform once they have been signed off and you’ll find that automating your operations has never been easier.

What Types of Marketing Workflows Can Be Created?

With Marmind’s marketing workflow management platform, you can create a range of workflows, including campaign planning and execution, content creation and approvals, budget management, and asset production.

Better still, the platform supports status tracking, and recurring process automation for tasks like reporting. By integrating with external systems, Marmind enables cross-platform workflows, syncing CRM updates or automating marketing performance tracking. These marketing workflows help streamline operations, reduce bottlenecks, and ensure that more efficient processes can be repeated by your team, time and time again.

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“There are countless campaign planning tools out there. But MARMIND offers much more than that: It allows me to plan
budgets, draw up and distribute to-do lists, manage approvals… To a certain extent, MARMIND covers the entire marketing cycle.“

Nicola Raebiger

Head of CLM Campaign Planning, Groupe Mutuel

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“In the past, I needed multiple tools to collate figures and KPIs. MARMIND makes it a lot easier for me to analyze campaigns, which saves us even more time.”

Stephanie Renner

Onlinemarketing and Social Media, Styria Tourism

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I always say that MARMIND is the magical Excel file in the cloud – with the difference that it is easier to operate, can be used by everyone at the same time, and nobody loses sight of the big picture.

Markus Widmer

Team Lead Customer Experience, Mondi Group

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MARMIND helps our marketing team complete projects much faster.

Frank Friese

MARMIND Subproject Manager, Deutsche Telekom

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MARMIND solves the challenges that marketing departments are confronted with on a daily basis.

Brigitte Kommer

Marketing Manager, Sharp NEC Display Solutions Europe

WAGO
The MARMIND team really understands how enterprise marketing works.

Annika Schünemann

Brand Management and Marketing Control, WAGO

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Fast-track implementation made it possible to realize the roll-out in all EMEA countries within three months.

Peter Kotzur

Director Marketing Window Solutions, REHAU

Buyer's Guide

How to choose Marketing Resource Management Software for Your Business

MRM software can help streamline the marketing process and free up valuable time for other activities that may be beneficial to the organization. But not all MRM solutions are created equal and selecting an effective one can be difficult.

We’ll guide you through the process of selecting MRM software for your business. But before we dive into details, let’s fully grasp what MRM is and how it can benefit your business.

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FAQs

What is a workflow in marketing?

A marketing workflow is a series of steps setting out how tasks, campaigns, or projects are managed from start to finish. There is no set formula for what features in the workflow – It could include actions, responsibilities, and timelines to ensure processes are consistent and efficient. Workflows help coordinate teams, track progress, and ensure projects deliver the required business goals.

What is process automation in marketing?

Process automation in marketing uses technology to perform repetitive, monotonous, or time-consuming tasks automatically. This reduces manual effort and monotony for team members while also increasing the efficiency of the business. What’s not to like? Automation ensures accuracy, consistency, and faster execution, allowing marketing teams to focus on value-added tasks like strategy and creativity.

How do you create a marketing workflow?

Start by identifying the process you want to streamline, which might be content creation or campaign planning, and then break it down into individual steps, defining responsibilities and setting deadlines. Regularly review and refine the workflow to align with evolving team needs and goals.

Is marketing workflow management software a good investment?

We’re biased, but the answer has to be a resounding “yes”. Marketing workflow management software like Marmind makes a big difference for businesses looking to streamline their processes. This marketing workflow management software centralizes planning, collaboration, and performance tracking, saving time and introducing new efficiencies. By providing visibility across campaigns and resources, it helps marketing teams optimize budgets and achieve better results.

Marmind

Your trusted partner for Marketing Resource Management

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