Fast fact
Marmind is the only Marketing Resource Management solution that combines plans, budgets, and marketing dashboards in one central place.
Marketing Planning
Turn your marketing strategy into an actionable plan using our interactive marketing calendar. Break down campaigns into goals, channels, and actions, and use integrated briefing templates to ensure all team members are aligned.
Cross-Team Collaboration
Consolidate team interaction into one central platform instead of switching back and forth between multiple applications. Set up work packages and to-dos and use pre-defined checklists for recurring tasks to manage your projects more effectively.
Content & Digital Assets
Manage your digital assets on a central platform instead of using additional file-sharing apps. Store your files directly in Marmind, use tags to organize them, compare different versions, and leave comments for your team members to collaborate effectively.
Budget & Spend Management
Stop pulling data into spreadsheets and start using a professional budgeting and cost-tracking tool. With Marmind, you can easily create top-down budgets and keep track of spending without having to manage dozens of Excel sheets.
Marketing Dashboards
Pull all your performance data into a central dashboard instead of managing multiple spreadsheets. Define relevant KPIs for your business and track results for each campaign or individual action. This way, you are always in control: You know what works and what doesn’t, reallocating the budget quickly if required.
Book a Demo
Get a free demo and see Marmind in action. Pick a day that suits you best to discover available time slots.
Would you like to speak to someone before booking your demo? Get in touch with Paul and he’ll be more than happy to answer all your questions.
Paul Polak
Chief Commercial Officer (CCO)
+43 (0) 676 67 12 599
p.polak@marmind.com
Why Marketing Ops Teams Love Us
MARMIND helps you streamline your operations and stay on top of your marketing.
Allocate resources efficiently
MARMIND allows you to track your marketing spend and measure the outcome of your activities in real time. This way, you always know which campaigns are performing best and why.
Manage activities based on insights & results
Optimize resource allocation through automated insights, cross-channel performance predictions, and AI-driven recommendations.
1. What is Marketing Resource Management Software?
MRM software helps businesses like yours plan and execute marketing activities more efficiently. It centralizes resources, workflows, and budgets so that everyone in the business is always on the same page. That enables your teams to produce more effective campaigns that are both on-brand and on-budget.
MRM and CRM (Customer Relationship Management) software are like different sides of the same marketing coin. MRM software ensures that marketing teams are equipped to deliver harder-working campaigns, while CRM is more focused on managing successful relationships with customers and prospects. Integrate both of them to create a seamless sales and marketing program.
2. Benefits of Marketing Resource Management Software
The best marketing resource management software empowers your people to deliver enhanced results with fewer resources. The result? Better organized, better branded, and better-performing marketing activities.
Enhanced collaboration
Break down the silos within your business and enjoy fast seamless communication that achieves better results.
Increased control
Stay on top of budgeting by monitoring all your marketing activities and spending in real time.
Centralized resource management
Keep all your marketing planning and budget information in one place to make your activities more transparent and effective.
Improved workflow efficiency
Streamline all your project workflows and automate the mundane and repetitive tasks to save time and resources, and eliminate human error.
Better decision making
Use performance analytics and access real-time data to help you make the right decisions at the right time.
3. Who Needs Marketing Resource Management Software?
MRM software is particularly suitable for CMOs, Marketing Directors, VPs of Marketing, Heads of Marketing, Brand Managers, Social Media Managers, Campaign Managers, Media Planners, and other similar roles within large, distributed marketing organizations.
Retailers, manufacturing, consumer goods, automotive dealerships, and hospitality are examples of sectors that can benefit from brand consistency across multiple assets. Healthcare, pharmaceuticals, financial services, and other highly regulated industries will benefit from the compliant marketing materials delivered by MRM software.
4. Why Choose the Marmind Marketing Resource Management Solution?
Marmind is the leading Marketing Resource Management software for the enterprise. It’s the only solution that combines plans, budgets, and results in a single platform.
Features that set Marmind apart include campaign planning capability, resource allocation, and real-time reporting. Using the latest cutting-edge automation, Marmind replaces manual spreadsheet tracking with tools that provide an overview of planning, marketing activities, and budgeting. This allows you to refine your campaigns in real time.
Above all, Marmind simplifies complex processes and enables data-driven decision-making, leading to more effective, cost-efficient marketing.
5. How to Get Started with Marmind
We use a four-step process to implement the Marmind Marketing Resource Management system. Depending on the scope of the project, it normally takes three to six months to go live with an MVP:
1. Discovery and consulting
Together with our partners, we carry out an analysis to uncover what the customer’s needs and requirements are so that we can determine the scope of the project. Based on industry benchmarks, best practices and tried-and-tested blueprints, we provide guidance on how the customer can make the most of our product.
2. Solution design
We design the solution to tailor it to the customer’s needs. This can be as simple as configuring the existing product and can go all the way to customizing it and building custom integrations to be able to map highly complex marketing processes. If third party integrations are needed, we get relevant partners on board.
3. Delivery
We now move on to implementing the concepts that were defined during the design phase. For this stage, our focus is on delivering exceptional time-to-value. Together with our partners, we offer individual roll-out concepts that help our customers reap the benefits of our solution from the offset.
4. Growth
After rollout, we keep a close eye on whether our solution delivers the desired results. We work closely with a defined user group to get regular feedback that feeds into ongoing improvements. In addition, we define a roadmap that helps both us and the customer stay on track as we move forward.
Your trusted partner for Marketing Resource Management
